Carson Group
UX Designer + Sr. Content Manager
Designed and optimized user experiences for mobile and web by creating accessible, engaging interfaces informed by user research and best practices. Conducted user interviews, developed personas, and analyzed needs to deliver data-driven design solutions. Planned and executed detailed content strategies, including content calendars, copywriting, and ad placements, managing a $30,000 monthly social media ad budget. Defined team goals, deliverables, and operational plans, incorporating opex and capex strategies to support long-term success. Leveraged design tokens to ensure consistent, scalable, and user-friendly digital experiences across all platforms.
