Visa
AI-Driven User Experiences
Objective
As a Senior Product Designer at Visa, my goal is to create seamless, intuitive digital experiences that empower third-party sellers through AI-driven solutions. By refining both digital and physical products, I focus on user-centric design, accessibility, and innovation, ensuring Visa’s AI-powered tools integrate effortlessly into diverse business ecosystems.
To achieve this, I focus on:
End-to-end product design for AI-driven services, ensuring usability, functionality, and adoption.
Seamless integration strategies that help third-party sellers optimize workflows and leverage Visa’s technology.
User research & testing to refine design decisions based on real user needs.
Championing accessibility and design best practices for scalable, inclusive solutions.
Process
Product Vision & Strategy: Collaborate with cross-functional teams to define business goals and translate them into intuitive user experiences.
Wireframing & Prototyping: Develop interactive prototypes and high-fidelity mockups to validate design solutions.
User Research & Testing: Conduct usability testing and data analysis to refine product designs based on real-world feedback.
AI & Automation Optimization: Design for AI-driven workflows that enhance efficiency for sellers and business users.
Outcome
My work at Visa has contributed to:
Seamless AI adoption for third-party sellers, making advanced financial tools more intuitive and accessible.
Improved user engagement through research-backed design enhancements.
Scalable, future-ready solutions that align with Visa’s vision for innovation in financial technology.
By bridging AI, UX, and accessibility, I help drive product innovation at Visa, ensuring that digital experiences are not only functional but also delightful and impactful.